K’NEX Brands, the US construction toy company focused on Building Worlds Kids Love®, is excited to introduce Mighty Makers; a line of construction toys designed to empower girls through creative and stimulating building ideas!
“STEM jobs are increasing
faster than non-STEM jobs and the need for educated and excited workers
is ever-growing. We’ve noticed a lack of women pursuing careers in STEM
and we want to help change that,” said Kristen Krikorian, Director of
Marketing, K’NEX Brands. “The trend starts early. We’ve seen in our
focus groups that many young girls have a natural inclination towards
building and designing, but there are very few options for them in the
building toy aisle. Mighty Makers building sets were designed
to empower young girls to express their natural creativity with fun,
colorful structures and characters. Mighty Makers sets aim to show every girl that she can be MIGHTY!"
The 2015 Mighty Makers product line includes:
Mighty Makers: Up, Up and Away Building Set
Fly high in the sky with Ava
and her bird, Jay, with the Up, Up and Away Building Set. Ava loves all
things that can fly. Help Ava create a butterfly, build an airplane,
or invent
her
very own flying contraption! Decorate the STEM themed builds using the
included accessories and get ready to take flight. The Mighty Makers
Up, Up and Away Building Set includes 140 colorful K'NEX parts and
pieces, featuring a cock pit seat, star snaps, and Ava's goggles. Set
also comes with full color instructions for four different aviation
themed builds, and an exploration card that challenges builders to
investigate additional themed concepts. All K'NEX rods and connectors
are made in the USA. Suggested retail price is $19.99. Ages 7+.
Available now exclusively at Toys R Us.
Mighty Makers: Going Green Building Set
Mighty Makers: Fun on the Ferris Wheel™ Building Set
Ride all the rides with Emily
and her bear, Cocoa, with the Fun on the Ferris Wheel Building Set. Help
Emily build her own amusement park with a Ferris Wheel, Pirate Ship
ride, and b
oardwalk
game. Set includes 324 K'NEX parts and pieces, 2 figures -- Emily and
Cocoa --, Ferris Wheel seats, star snaps, and more! Also features full
color building instructions with ideas for three different mechanical
engineering themed builds, and an exploration card which challenges
builders to explore additional mechanical engineering concepts. All
K'NEX rods and connectors are made in the USA. Suggested retail price is
$34.99. Ages 7+. Available now exclusively at Toys R Us.
Mighty Makers: Deep Sea Dive Building Set
*2015 Toys R Us Exclusive*
Invent anything you can imagine with Emily and Audrey in the Inventors
Clubhouse Building Set from Mighty Makers. Emily and Audrey meet up in
the Inventor’s Clubhouse and let their imaginations soar! By building
objects they see in everyday life, these girls are inspired to invent
their own contraptions. Use the 528 included pieces to help Emily build a
flapping bird, like those she sees outside of the Clubhouse windows,
or, help Audrey build an animation machine to watch her drawings come to
life. Take a ride on the Clubhouse zip line to get those creative
juices flowing. The building opportunities are virtually endless with
this exciting set! The Inventors Clubhouse Building Set also features
full color instructions for ten different engineering themed builds, and
an exploration card that challenges builders to explore additional
concepts. All K'NEX rods and connectors are made in the USA. Suggested
retail price is $49.99. Ages 7+. Available now exclusively at Toys R
Us.
About K’NEX Brands
Founded in 1992, K’NEX Brands,
the world’s most innovative construction toy company, was established to
make and sell what has become one of the world’s leading integrated
construction systems for children, and is America’s STEM building
solution. Winner of over 250 international awards and recognitions,
K’NEX is focused on Building Worlds Kids Love®
and encourages youngsters to “imagine, build and play.” From the
living room to the classroom, K’NEX has building toys specially designed
for every age group and skill level. The K’NEX family of brands
includes K’NEX Building Sets, K’NEX Thrill Rides, K’NEX Education®,
Lincoln Logs®, Tinkertoy®, K-FORCE Build and Blast™, Mighty Makers™, Mario Kart Wii™, Mario Kart 7™, Mario Kart 8™, Super Mario™, PacMan™, Titanfall™, Family Guy™, Plants vs. Zombies™, and more. Since 1992, The Rodon Group®,
a subsidiary of K'NEX Brands, L.P., has manufactured over 34 billion
parts for the K'NEX building toy system. Join us as we help build the
leaders of tomorrow. For more information, please visit www.knex.com or www.rodongroup.com.
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