K’NEX® BRANDS Launches Fundraising Initiative To Benefit Autism Speaks
10% of All Proceeds From 4th Quarter Online Sales Will Be Donated Directly To The Autism Speaks
Hatfield, PA, October 2014 – K’NEX Brands, the only US construction toy company focused on Building Worlds Kids Love®, announced a fundraising initiative benefiting Autism Speaks. During the months of October, November and December, K’NEX is donating 10% of all net proceeds from knex.com directly to the organization, whose goal is to change the future for all who struggle with autism spectrum disorders.
“Every day we receive letters from parents with children on the spectrum who have used our building sets to express their passion and themselves,” said Michael Araten, President and CEO of K’NEX Brands. “We’re proud to support Autism Speaks as they address this global health challenge and work to find the missing pieces of the puzzle.”
Autism Speaks strives to raise public awareness about autism and its effects on individuals, families, and society, and works to bring hope to all who deal with the hardships of this disorder. They are committed to raising the funds necessary to support these goals. This partnership allows K’NEX to support Autism Speaks’ research and advocacy initiatives.
Consumers who wish to donate can do so simply by logging on to www.knex.com and purchasing any K’NEX item. 10% of the net proceeds from every completed sale made during the period of October 1, 2014 through December 31, 2014 will be donated directly to Autism Speaks. Donations can also be made directly to Autism Speaks without the purchase of a product at http://bit.ly/as-knex.
About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children, and is America’s STEM building solution. Winner of over 250 international awards and recognitions, K’NEX is focused on Building Worlds Kids Love® and encourages youngsters to “imagine, build and play.” From the living room to the classroom, K’NEX has building toys specially designed for every age group and skill level. The K’NEX family of brands includes K’NEX Building Sets, K’NEX Thrill Rides, K’NEX Education®, Lincoln Logs®, Tinkertoy®, NASCAR®, Angry Birds™, Mario Kart Wii™, Mario Kart 7™, Super Mario™, PacMan™, Titanfall™, Family Guy™, Plants vs. Zombies™, and more. Since 1992, The Rodon Group®, a subsidiary of K'NEX Brands, L.P., has manufactured over 34 billion parts for the K'NEX building toy system. Join us as we help build the leaders of tomorrow. For more information, please visit www.knex.com or www.rodongroup.com.
About Autism Speaks
Autism Speaks is the world’s leading autism science and advocacy organization. It is dedicated to funding research into the causes, prevention, treatments and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. Autism Speaks was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Mr. Wright is the former vice chairman of General Electric and chief executive officer of NBC and NBC Universal. Since its inception, Autism Speaks has committed more than $500 million dollars to its mission, the majority in science and medical research. Each year Walk Now for Autism Speaks events are held in more than 100 cities across North America. On the global front, Autism Speaks has established partnerships in more than 60 countries on five continents to foster international research, services and awareness. To learn more about Autism Speaks, please visit AutismSpeaks.org.
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