Thursday, February 6, 2014

Tortle Products Launch in Babies R Us Stores! *Giveaway

 Tortle Products, LLC, manufacturer of Tortle, announces their launch in more than 340 Babies R Us stores nationwide. The Tortle is an infant repositioning aid that helps to prevent and treat Flat Head Syndrome. The American Academy of Pediatrics recommends regular head repositioning of babies younger than six months.

Developed by Dr. Jane Scott, a Board Certified Pediatrician and Neonatologist, the Tortle hat is a patented FDA-cleared Class 1 medical device that promotes healthy head movement.

“We are thrilled to be able to further increase awareness and prevention of Flat Head Syndrome with Tortle now being available at Babies “R” Us, one of the world’s leading dedicated juvenile products retailers,” said Dr. Scott.

Babies “R” Us stores will carry Tortle both in stores and online.  There will be two color options available in stores; Pink and Blue and three Tortle color options available online at; White, Pink and Blue.  The Tortle beanies are available in small, medium and large sizes at a suggested retail price of $19.99.

The incidence of Flat Head Syndrome (Plagiocephaly) has increased to epidemic proportions since 1992 and the introduction of the “Back to Sleep” campaign. More than a million babies are diagnosed with the condition each year in the U.S. alone.  This is due to their lack of movement and the amount of time infants spend on their back (the safest place for them to be).  If left untreated, there can be long-standing problems.  Treatment is frequently expensive and can be somewhat uncomfortable for a baby. Flat Head Syndrome is almost always 100% preventable with repositioning and Tortle makes this safe and easy.  It is recommended that all newborns wear a Tortle for the first 6 months of life to support healthy development.

Dr. Scott, whose specialty is Pediatrics and Neonatology, is recognized as an expert in the area of Flat Head Syndrome (Plagiocephaly).  In her nearly 30 years as a practicing physician, Dr. Scott has counseled and educated hundreds of parents to help prevent as well as treat the many problems associated with Flat Head Syndrome.  Dr. Jane’s mission is to prevent Flat Head Syndrome, an epidemic affecting the babies across the world. Please visit for more information.

About Tortle
Founded by Board Certified Pediatrician and Neonatologist Dr. Jane Scott in 2012, Tortle Products, LLC is located in Denver, CO.  Tortle Products manufactures Tortle, a patented FDA-cleared Class 1 medical device.  This stylish knit hat prevents and treats Flat Head Syndrome (Plagiocephaly) a condition most prevalent in babies 0-6 months of age.  Every baby is at risk for developing Flat Head Syndrome with one out of two babies being diagnosed with the Syndrome.  Tortle works by gently deflecting a baby’s head from side to side while they are lying on their back.   Available in a variety of colors and designs, Tortle has a recommended retail price of $19.99.  For more information visit

Enter to win a Tortle for your infant!
US Only
Ends Feb 21

Learn more about Tortle on these social Media Sites
Twitter: @TortlebyDrJane  
Pinterest: Tortlebydrjane

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  1. I learned that Flat head syndrome typically occurs within the first few months of life, but the effects of skull deformation can be permanent. Beyond the cosmetic issues, there can be trouble with binocular vision and long-term developmental issues.
    twinkle at optonline dot net

  2. I learned that this comes in 3 different sizes